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5 Pillars of the Preferred Supplier
Reliable Delivery Performance
Customers need consistent, on-time delivery with high order accuracy and availability. Missed deliveries or poor fill rates strain operations and damage trust.
Ease of Doing Business
From EDI readiness and clean invoicing to proactive communication and smooth issue resolution, preferred suppliers make life easier, not harder for their customer contacts.
Commercial & Operational Alignment
Preferred suppliers align their promotional calendars, forecasts & service levels with customer needs. They’re flexible, responsive, and proactive in managing demand, supply, and trade terms.
Collaborative Partnership & Trust
The best suppliers are seen as strategic partners, not just transactional vendors. They’re open, consistent, and act with integrity, working to solve problems, not just push product.
Product & Brand Strength
Customers want products that sell. Preferred suppliers bring innovation, category insight and credible consumer pull, helping the customer grow their sales and margin.
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