Planning visibility for faster growth on Amazon.

How Lumina is Changing the Game for Consumer Goods Suppliers

Amazon's Consumer sales history and forecast (showing customer promotion / seasonality), current and future on-hand inventory and cover, calculated and adjusted replenishment plan.

Planning visibility has been the holy grail for consumer goods suppliers for years, everyone wants it but few achieve it. Data sits in silos, forecasts bear no connection to reality and suppliers often only see the picture once it’s too late to react.

But that’s changing fast.

Lumina is a platform that’s quietly giving suppliers the upper hand when it comes to forecasting and replenishment, helping clients replenish for their customers without the guesswork that leads to excess inventory and poor delivery performance.

I've built operational models and planning solutions in Excel for FMCG multinationals for the last 2 decades. I've found Lumina's uniqueness is adaptability, broad application, setup speed and 0 setup cost.

The platform's unique flexibility allows each solution to be tailored to the client's particular planning challenge but without the enterprise-level implementation costs or price tag and without the excel guru you're tied to from then onwards.

Time to usable model is generally in weeks not months.

Whether that means catering for a client's complex seasonality challenges, or their scenario modelling needs, solving volatile demand challenges or more complex decision support, the platform renders anything and everything possible.

Since Lumina has AI running through it's core, query prompts in plain English create leadership reports on the fly in seconds, opening the door to anyone who wants to interrogate or analyse, not just those with SQL or Excel skills.

Those analytical outputs can be saved as dynamic reports on dashboards, which get refreshed automatically when metrics are updated.

Furthermore, the AI can also create automation within the system itself, such as reminders through time or symptom related status changes to key fields. The sky is the limit.

Take HoX, a UK-based supplier of licensed bottles and meal wear to high street retailers and grocery stores.

Using Lumina, they’ve created a level of visibility that reaches beyond their own four walls, right into their customers’ businesses.

Connected live to Vendor Central, Lumina now pulls in Amazon's consumer sales, future consumer demand and their current on hand stock. It forecasts Amazon's future weekly on-hand inventory and their anticipated replenishment needs, presenting HoX's with replenishment scenarios to allow Amazon to meet consumer demand. Fanning the flames of product growth, Lumina factors inbound supply from China vendors and the consumer demand from other retail customers.

This foresight stretches far enough into the future to allow comfortable replenishment from China, turning what used to be scrambled panic into a structured, data-driven forecast plan.

Even more useful, Lumina aligns EPOS sales against historic forecasts, helping suppliers build confidence in their future demand plan, strengthening customer relationships.

And Lumina isn’t standing still, its tailored visibility modules for high street retail / supermarket and Amazon demand are helping HoX anticipate market behaviours and stay ahead of the curve.

In short, Lumina is helping its clients win, not by adding another layer of dashboards but by enabling planning visibility, confidence and control.

Turning Visibility into Collaboration

What makes Lumina truly powerful isn’t just the data it provides, it’s how that data transforms the conversations between suppliers and customers.

When both sides see the same landscape, real-time consumer sales, on hand inventory levels and EPOS demand projections, discussions naturally evolve.

Instead of looking for excuses or reacting to shortages, suppliers can now talk with merch teams about what really drives their replenishment demand: consumer trends, uplifts, price elasticity and seasonality, and have all the information visibly to hand to deliver solutions when plans change.

This shift changes the dynamic for demand planners. Conversations become more strategic, grounded in shared facts and forward-looking insights. Relationships strengthen, trust builds, and both sides gain greater confidence in the forward demand plan.

Lumina even supports dynamic adjustments to customer forecast EPOS data. This means suppliers can fine-tune forecasted consumer sales in advance, building in early warnings or anticipated shifts, long before the customer has made those changes in their own systems.

In short, visibility becomes a platform for collaboration, proactivity, and partnership. It’s no longer about managing supply; it’s about growing demand together.

HoX's own stock forecast, taking account of incoming vendor orders, replenishment forecast to Amazon, customer orders.

Accurate past forecasts give clients confidence in Amazon’s future EPOS sales prediction. Blue line is actual demand, pink line is historical forecast in that week